In Writing Copy for Direct Marketing, It Is Necessary to Translate

Multiple Choice

In writing copy for direct marketing, it is necessary to translate features into benefits. Which statement below best typifies this?

A) "Our lawn seed is 100% guaranteed or your money will be refunded."
B) "Our lawn seed is guaranteed to germinate."
C) "Our lawn seed will make you the envy of your neighborhood."
D) "Our lawn seed is 100% weed free."