Multiple Choice
Key advantages of newspapers for direct response advertisers include ________ and relatively fast response.
A) short closing dates
B) longevity
C) selectivity
D) personalization
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q1: A _ is a promotional medium that
Q2: Newspapers, unlike magazines, do not present a
Q4: ROP advertisements commonly have higher rates in
Q5: Direct mail is relatively inexpensive compared to
Q6: Marketers are able to select specific types
Q7: Of all the media used by direct
Q8: Fishing Today, The Plate Collector and Modern
Q9: _ is not among the disadvantages of
Q10: The placement of a funeral service inquiry
Q11: _ are related to stuffers but offer