Multiple Choice
The ________ is the most important element of a direct response print advertisement.
A) headline
B) body copy
C) response device
D) insert
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q7: Of all the media used by direct
Q8: Fishing Today, The Plate Collector and Modern
Q9: _ is not among the disadvantages of
Q10: The placement of a funeral service inquiry
Q11: _ are related to stuffers but offer
Q13: Star Supermarkets want to place direct response
Q14: An advertisement that is normally positioned at
Q15: The typical response from takeone rack inserts
Q16: Preprinted inserts run typically in Sunday editions
Q17: An Ad Note is a small sticker