Jose Is Watching Television One Night, and Sees a Commercial

Multiple Choice

Jose is watching television one night, and sees a commercial advertising a particular brand of dish soap. The commercial is clever and funny, making him laugh. Two days later, Jose is facing an array of shelves with several brands of dish soap, and has to pick one. Although he does not even remember seeing the commercial two nights earlier, he selects that brand thinking it is probably the best. This example illustrates which of the following theoretical models?

A) The affect infusion model
B) The synaptic tag-and-capture hypothesis
C) The somatic marker hypothesis
D) The broaden and build hypothesis