Multiple Choice
Why is it important to evaluate the "why" of measurement?
A) It forces you to question your investment in it.
B) It fits with the "where" and "when" factors.
C) It can break out cost versus non-cost items.
D) It enables you to keep PRSA certification.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q8: Analytics refers to past events, while analysis
Q9: Measurement of campaign outputs relates to _,
Q10: If you were a PR professional evaluating
Q11: Findings from a focus group can be
Q12: When you select the correct metrics to
Q14: What is the key idea behind impressions
Q15: The Public Relations Society of America (PRSA)
Q16: Market analytics and people analytics essentially measure
Q17: The challenge of measuring the value of
Q18: When we use exposure analysis, what are