Multiple Choice
On a coffee break with a PR colleague, your conversation turns to business metrics. She says, "That's an easy one for me. They're exactly the same as PR metrics." How should you judge this view?
A) It is an accurate statement.
B) It is an irrelevant view.
C) It is a dangerous myth.
D) It is impossible to know.
Correct Answer:

Verified
Correct Answer:
Verified
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