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    Discovering Public Relations An Introduction to Creative and Strategic Practices
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    Exam 9: Audiences and Relationship Management
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    How Do Demographics Differ from Psychographics
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How Do Demographics Differ from Psychographics

Question 36

Question 36

Multiple Choice

How do demographics differ from psychographics?


A) Demographics determine campaign outcomes.
B) Demographics focus on statistical qualities.
C) Psychographics predict occupation.
D) Psychographics focus on race and ethnicity.

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