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    Business
  3. Study Set
    Discovering Public Relations An Introduction to Creative and Strategic Practices
  4. Exam
    Exam 8: Strategic Campaigns
  5. Question
    Where Do "Big Ideas" Come From
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Where Do "Big Ideas" Come From

Question 19

Question 19

Multiple Choice

Where do "big ideas" come from?


A) facts and insights
B) instinct and hunches
C) numbers and statistics
D) clients and PR staff

Correct Answer:

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