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    Discovering Public Relations An Introduction to Creative and Strategic Practices
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    Exam 8: Strategic Campaigns
  5. Question
    If You Were Planning a Campaign and Wanted to Learn
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If You Were Planning a Campaign and Wanted to Learn

Question 41

Question 41

Multiple Choice

If you were planning a campaign and wanted to learn more about your audience's attitudes and opinions, you should study their ______.


A) voter graphics
B) psychographics
C) graphic appeals
D) reprographics

Correct Answer:

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