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    Discovering Public Relations An Introduction to Creative and Strategic Practices
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    Exam 5: Research and Evidence-Based Practices
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    If You Were Working with a Client to Explore Initial
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If You Were Working with a Client to Explore Initial

Question 13

Question 13

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If you were working with a client to explore initial ideas for a major campaign, why would informal research make sense? Provide an example of informal research.

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