Multiple Choice
Edward Bernays is considered the "father of public relations" largely because he ______.
A) advocated for the promotion of special events
B) understood the importance of "the engineering of consent"
C) placed the interest of the client above the interest of the public
D) developed the "press agentry" model of public relations
Correct Answer:

Verified
Correct Answer:
Verified
Q7: Recall a recent product, service, idea, or
Q8: Although the press agentry and publicity model
Q9: The public information model of public relations
Q10: Comparing the press agentry and publicity model
Q11: Reviewing the four models of public relations,
Q13: Edward Bernays' "Torches of Freedom" campaign was
Q14: One concern with the two-way asymmetrical communication
Q15: Arthur W. Page's "Page Principles" are a
Q16: You are marketing kayaks for a major
Q17: Although changes are constantly occurring in society,