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Imagine That Your Public Relations Agency Assigns You to Create

Question 21

Multiple Choice

Imagine that your public relations agency assigns you to create a campaign to promote a new video game series. For your strategy, you decide to concentrate on reaching out to gaming writers in the media and staging interactive events in major cities to engage gamers. You are employing the ______ model.


A) strategic communications
B) public information
C) press agentry and publicity
D) "winner takes all"

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