"The Gary Vee and K-Swiss Campaign: a Successful Partnership" Case

Multiple Choice

"The Gary Vee and K-Swiss Campaign: A Successful Partnership" case is described as an example of the asymmetrical communication model. How do you know this is true?

A) The campaign utilized endorsements, social media, and audience engagement.
B) Gary Vaynerchuck released the same product information to everyone at once.
C) K-Swiss shoes were tested by athletes against other top brands such as Nike.
D) K-Swiss officials employed media relations and special events to build brand awareness.