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Zenon Corporation Operates in a Network Industry and Charges Existing

Question 167

Multiple Choice

Zenon Corporation operates in a network industry and charges existing customers $9.99 per month for its services, but it offers new customers who sign a three-year contract six months of service for $1 per month. This new customer offer is known as


A) a teaser strategy.
B) product differentiation.
C) a lock-out strategy.
D) market segmentation.

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