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Getcha-There-In-One-Piece Airlines Offers a Loyalty Program That Rewards Its Frequent

Question 125

Multiple Choice

Getcha-There-In-One-Piece Airlines offers a loyalty program that rewards its frequent flyers with free flights and upgrades. This is an example of


A) a market segmentation strategy.
B) product differentiation.
C) a lock-in strategy.
D) price discrimination.

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