Multiple Choice
Which of these is an example of a lock-in strategy?
A) a bank giving free flashlights to new customers
B) several products produced by the same company being bundled together and sold at a discounted price
C) an extermination company giving customers a 10% discount if they pay for one year's worth of service in advance rather than paying after each quarterly extermination service
D) a movie theatre discounting ticket prices for children and senior citizens
Correct Answer:
Verified
Correct Answer:
Verified
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