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AT&T Offers High-Speed Internet Service to New Subscribers for $29

Question 100

Multiple Choice

AT&T offers high-speed Internet service to new subscribers for $29.99 per month for the first six months and then raises the price to $49.99 per month. This offer is an example of a(n)


A) teaser strategy.
B) switching cost.
C) lock-in strategy.
D) intertemporal pricing strategy.

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