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(Table) in the Payoff Matrix, Two Possible Pricing Strategies for One

Question 231

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(Table) In the payoff matrix, two possible pricing strategies for one 12-pack of Coke and one of Pepsi are shown. The profit payoffs to each firm are also shown, where the top value in each outcome is the profit for Coke. What is the Nash equilibrium?
 Pepsi’s Pricing Strategy per 12-pack$4$5 Coke’s Pricing Strategy per 12-pack$4$2 milion $4 million  $2 million $1 million $5$1 million $3 million $4 million $3 million \begin{array}{c}\quad\quad\quad\quad\quad\quad\quad\quad\quad\text { Pepsi's Pricing Strategy per 12-pack} \\\begin{array}{cc}&&\mathbf{\$ 4} & \mathbf{\$ 5} \\\text { Coke's Pricing Strategy per 12-pack} &\$ 4&\$ 2 \text { milion } & \$ 4 \text { million } \\&&\text { \$2 million } & \$ 1 \text { million } \\&\$ 5&\$ 1 \text { million } & \$ 3 \text { million } \\&&\$ 4 \text { million } & \$ 3 \text { million }\end{array}\end{array}


A) Both firms charge $5 per 12-pack.
B) Pepsi charges $4 and Coke charges $5 per 12-pack.
C) Both firms charge $4 per 12-pack.
D) Pepsi charges $5 and Coke charges $4 per 12-pack.

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