Coupons in the Sunday Newspaper Circular Segment the Market by

Multiple Choice

Coupons in the Sunday newspaper circular segment the market by

A) willingness to pay, because each buyer will pay the maximum price.
B) frequency of a purchase, because people who go to the store more often use more coupons.
C) utility, because those with a higher marginal utility use more coupons.
D) elasticity of demand, because the more price-sensitive buyers will use coupons.