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    Exam 4: Engaging Customers, Analyzing Competitors, for Market Entry Strategy
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    Which Type of Marketing Is a Small Segment of a Large
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Which Type of Marketing Is a Small Segment of a Large

Question 4

Question 4

Multiple Choice

Which type of marketing is a small segment of a large market ignored by other companies?


A) Niche marketing
B) Mass marketing
C) Value marketing
D) Just-in-time marketing

Correct Answer:

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