Multiple Choice
Which of the following is NOT a primary purpose of market research?
A) to identify and validate the customer need in solving a specific problem or task.
B) to validate whether the proposed solution is different and unique from existing customer options.
C) to explore the best way to attract and acquire new customers.
D) to decide if direct sales and/or trade shows are appropriate marketing channels.
Correct Answer:

Verified
Correct Answer:
Verified
Q23: The _ is a group of salespeople
Q24: A(n) _ is a small segment of
Q25: _ segmentation is very important for retail
Q26: All of the following are disadvantages of
Q27: The advantage of using sales agents is
Q29: _ are good places to exhibit and
Q30: All of the following are key steps
Q31: After the trade show, the company should
Q32: _ describes mechanisms by which customers are
Q33: Marketing plans often place a great deal