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    Computing
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    Using MIS
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    Exam 7: Structured Processes and Information Systems
  5. Question
    In Which Phase of the Customer Life Cycle Do Processes
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In Which Phase of the Customer Life Cycle Do Processes

Question 91

Question 91

Multiple Choice

In which phase of the customer life cycle do processes categorize customers according to value and attempt to win back high-value customers?


A) loss/churn
B) customer acquisition
C) relationship management
D) marketing

Correct Answer:

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