Essay
Marketers work hard to establish value by setting a reasonable price that matches firm policies and objectives. Customers don't often care about that; they are interested in what the product will cost them. What are the elements of cost that a customer includes beyond the "sticker price" to develop the price that provides value to him or her?
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Q3: Which of these is NOT one of
Q4: A(n) _ of a domestic currency can
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Q7: An important variable to consider in pricing
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Q12: _ implies the same price position strategy