Multiple Choice
Grush and colleagues (1978) have demonstrated the powerful effects of familiarity. They found that in 83% of cases, the successful candidate in the 1972 congressional primaries in the United States could be predicted by the amount of media exposure they received. This demonstrates which of the following theories or effects?
A) the privacy regulation theory
B) the matching hypothesis
C) the reciprocity principle
D) the mere exposure effect
Correct Answer:
Verified
Correct Answer:
Verified
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