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    The Communication Age Connecting and Engaging
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    Exam 15: Persuasive Presentations
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    What Is the Social Judgment Theory (SJT), Developed by Sherif
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What Is the Social Judgment Theory (SJT), Developed by Sherif

Question 73

Question 73

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What is the social judgment theory (SJT), developed by Sherif and Hovland (1961)? Explain how this strategy is used to achieve persuasion.

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The social judgment theory maintains tha...

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