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A Telecom Company Developed a Model to Predict Customer Churn

Question 32

Multiple Choice

A Telecom company developed a model to predict customer churn. One of the variables used in the model was an internal risk score. The model development and results were published in a scholarly journal without divulging the methodology for calculating the risk score variable. Which factor influencing operationalizing of a concept needs to be taken into account by users of the model not affiliated to the Telecom company?


A) expected audience
B) ease of comparison
C) usage of the data
D) ease of measurement

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