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International Enterprises Need to Exploit the Differences and Similarities in Their

Question 8

Multiple Choice

International enterprises need to exploit the differences and similarities in their multiple host locations, thereby balancing ______ with ______ within the international enterprise's structure (Bartlett and Ghoshal 1989) .


A) global responsiveness; global integration
B) local responsiveness; global integration
C) global responsiveness; local integration
D) local responsiveness; local integration

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