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    Business
  3. Study Set
    Marketing An Introduction
  4. Exam
    Exam 4: Market Segmentation, Targeting and Positioning
  5. Question
    Which of the Following Is an Example of a Behavioural
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Which of the Following Is an Example of a Behavioural

Question 5

Question 5

Multiple Choice

Which of the following is an example of a behavioural segmentation base?


A) Gender
B) User status
C) Income
D) Socio-economic class
E) Personality

Correct Answer:

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