Miranda Owns a Chain of Handbag Shops Across England and Wales

Multiple Choice

Miranda owns a chain of handbag shops across England and Wales. She has spotted a good location to set up a shop in Edinburgh but her handbags aren't well known in Scotland and there is quite a lot of competition. She thinks it's worth a try anyway and decides to undercut the competition, at least until she gets known. What pricing strategy is Miranda following?

A) Market skimming
B) Loss leader
C) Market penetration
D) Price discrimination
E) Export pricing