Multiple Choice
Advertisers and marketers employ ______, that is, biometric measures like brainwaves, facial expressions, eye-tracking, sweating, and heart rate monitoring, to find ways to by-pass consumers' reason and logic in order to directly reach their subconscious.
A) peripheral-route messaging
B) central-route messaging
C) neuromarketing research
D) affect targeting
Correct Answer:
Verified
Correct Answer:
Verified
Q17: If someone's cognitive resources are limited, this
Q18: The hostile media effect is likely a
Q19: Peripheral route information process tends to rely
Q20: The _ states that there are two
Q21: _ theory predicts that people will be
Q23: The cognitive structures that are abstracted from
Q24: A shadowy figure dashes across one side
Q25: The Elaboration Likelihood Model argues that people
Q26: The Elaboration Likelihood Model assumes that because
Q27: According to the hostile media effect, partisans