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    Mass Communication Theory Foundations Ferment and Future
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    Exam 4: The Emergence of the Media-Effects Trend in Mass Communication Theory
  5. Question
    Selective Perception Is People's Tendency to Attend to Media Messages
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Selective Perception Is People's Tendency to Attend to Media Messages

Question 3

Question 3

True/False

Selective perception is people's tendency to attend to media messages they feel are in accord with their already-held attitudes and interests and the parallel tendency to avoid those that might create dissonance.

Correct Answer:

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