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    Exam 3: Consumer Buying Behaviour
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    People Are Likely to Buy Products and Services That They
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People Are Likely to Buy Products and Services That They

Question 18

Question 18

Multiple Choice

People are likely to buy products and services that they believe will move them closer to their own _____.


A) celebrity
B) self-concept
C) looking-glass self
D) habit

Correct Answer:

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