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A Consumer Psychologist Creates a Survey That Includes Questions That

Question 79

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A consumer psychologist creates a survey that includes questions that can only be answered yes or no (such as "Do you like the new packaging for Wild Berry Cereal?") .The survey this psychologist has developed could BEST be described as a


A) Likert survey.
B) poll.
C) semantic differential survey.
D) word association survey.

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