Multiple Choice
A consumer psychologist must write a report on how young children influence purchase choices of breakfast cereals geared to young children.What method of information-gathering would most probably be BEST to learn about this influence process?
A) a mail survey
B) a telephone interview with both parents and children
C) a mall intercept study
D) behavioral observation in a supermarket cereal aisle
Correct Answer:
Verified
Correct Answer:
Verified
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