Given the Rise and Ubiquity of Mobile Users, Organizations Trying

Multiple Choice

Given the rise and ubiquity of mobile users, organizations trying to reach and connect with mobile users must walk a fine line of ________________.

A) Keeping mobile consumers interested and engaged, but avoiding being pushy or intrusive
B) Delivering great content without burdening data limits
C) App-based communication with text-based alerts
D) Paid, earned, shared and owned tactics