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Santiago Invests a Lot of Time in the ___________ Phase

Question 26

Multiple Choice

Santiago invests a lot of time in the ___________ phase of strategic planning because that is where he learns more about his publics' thoughts, feelings, and behaviors, making it easier for him to influence those publics.


A) Brainstorm
B) Research
C) Focus group
D) Situation analysis

Correct Answer:

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