Public Relations Firms Often Operate Within a Dichotomy, Especially When

Multiple Choice

Public relations firms often operate within a dichotomy, especially when it comes to statistics. It is a common suspicion that statistics can be manipulated to distort the truth. Yet PR practitioners depend on statistics to clarify complex scenarios for the clients they are advocating. When massaging statistics, practitioners must balance advocacy with _______________.

A) Subtle mind control
B) Political correctness
C) Subjective independence
D) Objective independence