Paul Is Consolidating Measurement Reports Representing Public Relations Results in Five

Multiple Choice

Paul is consolidating measurement reports representing public relations results in five countries. Paul has to be careful to avoid the many traps he could fall into on the interpretation and reporting of data. Which of the following is not one of those potential traps?

A) Not including all channels in the analyses to make the public relations results look better
B) Using images and graphics to present the data visually
C) Using AVEs and multipliers
D) Count news releases as coverage