In the Case Study, Chipotle's "Food with Integrity" Program Outlines

Multiple Choice

In the case study, Chipotle's "Food with Integrity" program outlines the company's commitment to using only quality ingredients and respecting the welfare of farmers, animals, and the environment. When the issue with contaminated pork arose, what best characterizes their response?

A) They implemented public relations with both action and communication
B) They tried to calm their customers
C) They downplayed the extent of the outbreak
D) They pointed the finger of blame at government