Multiple Choice
Whenever you see the words "sponsored content" or "you may also like" on a web page or in an app, you are very likely looking at ___________. However, tricking people into thinking they are seeing third-party news, reviews or editorial content is a bad idea if a brand is trying to build and sustain trust with its publics.
A) Syndicated advertising
B) Native advertising
C) Subliminal advertising
D) Editorial advertising
Correct Answer:
Verified
Correct Answer:
Verified
Q19: Excellence in the field of public relations
Q20: Pedro knows that in order to attract
Q21: The more _ decision makers are within
Q22: Chipotle Mexican Grill endured one of the
Q23: Ruben knows launching a new diversity initiative
Q25: Andy enjoys writing newsletters, emails, and scripts
Q26: An Australian teeth-whitening product company called HiSmile
Q27: _ include newspapers, TV and radio news,
Q28: Sue Dodsworth, the vice president and chief
Q29: In traditional media, _ channels include newsletters,