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Using McGuire's Hierarchy of Effects Helps Bryce, a PR Account

Question 8

Question 8

Multiple Choice

Using McGuire's Hierarchy of Effects helps Bryce, a PR account executive, identify specific objectives and tactics, and ____________.

A) Find relevant partners and influencers
B) Identify staffing needs
C) Determine budgets and timelines
D) Evaluate what worked and what didn't

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