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Benjamin Runs a PR Firm in a Small Midwest City

Question 38

Multiple Choice

Benjamin runs a PR firm in a small Midwest city. The owner of a local BBQ restaurant, The Porkulicious Pig, contacts him to help promote his business. The restaurant is not part of a chain. Benjamin researches the target audience for this restaurant and decides the most effective advertising would be buying an ad in ____________.


A) The Wall Street Journal
B) The Los Angeles Times
C) The local newspaper
D) USA Today

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