To Try and Stand Out in the ______________ in India

Multiple Choice

To try and stand out in the ______________ in India that accepts unequal rights between the privileged and those who are not, Vick's implemented a brand campaign centered on creating conversations that showed respect and appreciation for unconventional, caring relationships. By telling the story of a transgender mother, her relationship with her adoptive daughter, and the caring support she received in the face of discrimination, Vick's was able to gain awareness and sales while challenging stereotypes.

A) Low power distance culture
B) Low cultural intelligence
C) High power distance culture
D) High cultural intelligence