When People Think That an Organization ____________, Its Reputation Suffers

Multiple Choice

When people think that an organization ____________, its reputation suffers, and leads to more anger, less purchase intent, and greater likelihood of negative word of mouth about the organization. Crisis management deals with how to repair damage and rebuild reputation.

A) Is a victim of malevolence
B) Is responsible for a crisis
C) Is surprised by an accident
D) Is targeted by outsiders