Multiple Choice
British Petroleum rebranded its company with a new logo and a public image as being environmentally friendly. Why did critics question the campaign soon after?
A) The colors of the logo were not as cheerful and appealing
B) The company's investments in oil extraction far exceeded those in renewable energy
C) Management did not explain the thinking behind the new brand
D) The online contest about going "Beyond Petroleum" did not raise awareness
Correct Answer:
Verified
Correct Answer:
Verified
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