Multiple Choice
In Manning and Cullum-Swan's study of menus at McDonalds' restaurants, the latent purpose of the menus was to convey messages that ________.
A) make people feel good about their decision to eat at McDonald's
B) increase the likelihood of customers buying more food than needed
C) attract customers to the most expensive meals
D) allow for fast customer decisions and increased turnover
Correct Answer:
Verified
Correct Answer:
Verified
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