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  2. Topic
    Business
  3. Study Set
    Integrated Marketing Communication
  4. Exam
    Exam 5: Segmentation Strategies: Prioritizing Target Groups for Marketing Communication
  5. Question
    Which Factor Is Not Included in a Purchase/use Segmentation Strategy
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Which Factor Is Not Included in a Purchase/use Segmentation Strategy

Question 2

Question 2

Multiple Choice

Which factor is not included in a purchase/use segmentation strategy?


A) Amount
B) Price sensitivity
C) Buyer status
D) Ethnicity
E) Frequency

Correct Answer:

verifed

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