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    Business
  3. Study Set
    Integrated Marketing Communication
  4. Exam
    Exam 12: B2B Communication Strategies: Retaining Customers and Connecting With Potential Buyers
  5. Question
    How Is B2B Marketing Different Than Consumer Marketing? What Are
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How Is B2B Marketing Different Than Consumer Marketing? What Are

Question 19

Question 19

Essay

How is B2B marketing different than consumer marketing? What are the greatest challenges involved with using IMC?
IMC P

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Answered by ExamLex AI

B2B marketing, or business-to-business m...

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