Braun Et Al

Multiple Choice

Braun et al. (2002) , exploring peoples' memories for Disney parks following the ads, revealed that participants reported wanting to go back and to talk about their experiences with their friends. Thus, autobiographical advertising may benefit marketers in ________.

A) limited ways
B) two ways: It may change a consumer's purchase intention and it may lead viewers to form stronger explicit memories
C) two ways: It may change a consumer's implicit memory of the event and it may lead viewers to advertise the brand using word of mouth
D) two ways: It may change a consumer's purchase intention and it may lead viewers to advertise the brand using word of mouth