Multiple Choice
The __________ is a decision making "rule of thumb" in which determination of a event's likelihood is based on its recognizability, so that events that are recognized are viewed as more probable than those that are not.
A) rapid assessment heuristic
B) availability heuristic
C) recognition heuristic
D) representativeness heuristic
E) None of the above
Correct Answer:

Verified
Correct Answer:
Verified
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